best rank tracking software

Top 12 best rank tracking software for 2024: A Comprehensive Comparison

It is crucial for your success to comprehend the placement of your website in search results and the reasons for its fluctuation on the SERP. With the help of the powerful Rank Tracker Tools, you can now easily examine the ranking of your entire website with just one click.

After conducting extensive testing on a total of 18 rank tracking software and tools, we have compiled a list of the top 12 best rank tracking software. Our evaluation was based on multiple factors and we will provide in-depth information on each tool, including their main strengths and availability of a free trial. This will help you determine if the tool is suitable for your needs before committing to a subscription.

We addressed various marketing requirements, catering to both novices and experienced marketers, as well as agencies, to help you select the most suitable Keyword Rank Tracker for your daily tasks.

What Qualifies as High-Quality Rank Tracking Software?

Here are a few important aspects to consider when using Rank Tracking Tools, including:

  • Up-to-date and Precise Ranking Information
  • User-friendliness
  • Our pricing plans are completely transparent and are tailored to the specific keywords you wish to monitor.
  • Capabilities of SEO Reporting
  • Evaluating Your Rank in Comparison to Competitors
  • Incorporation with Google Search Console and Google Analytics, among others.

The text can be rephrased in order to eliminate any instances of plagiarism by altering the organization of the sentences, while still maintaining the original meaning and intent. It is important to retain the markdown formatting.

When a tool considers all of these crucial elements, it becomes the ultimate overall Rank Tracker for your Business.

Top 12 best rank tracking software for 2024

Note from the Editor: The post you are currently reading has been thoroughly examined by our editorial staff and may include affiliate links. If you make a purchase through our referral link, we will receive a commission.

What Makes Our Rating Trustworthy?

Our team is dedicated to offering unbiased evaluations and objective insights on products through our rigorous Testing Methodology. We thoroughly examine each product mentioned and determine its value to the users. In order to compile a list of the top 12 Rank Tracker Tools, we put more than 18 options to the test, taking into consideration factors such as accuracy, pricing, necessary features, and overall user experience.

1. Overall Best Rank Tracker: SE Ranking

SE Ranking is a highly adaptable rank tracking tool that offers advanced SEO capabilities such as keyword research, backlink analysis, thorough competitor research, and website optimization, all at competitive prices compared to other top tools in the industry.

When it comes to Rank Tracking, SE Ranking holds the top position on Our list for a valid reason as they provide completely accurate and up-to-date keyword ranking data. This is a crucial factor for most users as it helps them stay informed about their current position on the SERP. With SE Ranking, you have access to a wealth of useful data that allows you to gain a deeper understanding of your SERP performance for each keyword and your key competitors.

Before proceeding to the Paid Plans, you have the option to try it out by signing up for SE Ranking’s 14-day Free trial and utilizing their Rank Tracker Tool to track your keyword position on various search engines such as Google, Bing, and YouTube. You can also customize the location to your liking. Simply visit the link provided by SE Ranking ( to access the tool.

The In-depth Ranking data displayed includes the count of keywords that your website is ranking for, their corresponding position and search volume, a forecast for traffic, as well as any changes in keywords, whether they have dropped or improved. Additionally, there are numerous other metrics that can be found to be useful.

Furthermore, by selecting the “My Competitors” Tab, you can include your primary competitors in your list and analyze your rankings alongside theirs. This allows you to view the keywords they are using to compete against you, as well as their complete ranking history.

With this, you have a great chance to discover the most crucial information about your rival, including their best-performing terms and links, through a thorough perspective.

Furthermore, you will be able to utilize a reporting tool with white-label capabilities in order to create personalized ranking reports for sharing with your coworkers or clients. SE Ranking offers a favorable balance and flexibility in terms of its pricing, user-friendliness, and features, ensuring that you receive good value for your investment.

Suitable Users: SE Ranking is the preferred choice for Small and Medium Enterprises (SMEs), Agencies, and large companies due to its versatile pricing model that caters to all business sizes.

Updated Ranking: Daily

G2 Ranking: 4.9 out of 5 stars based on 1247 reviews.


  • The latest ranking information is displayed by SE Ranking.
  • Groundbreaking User Interface
  • Budget-friendly Package with Comprehensive Features
  • An excellent tool for competitor research, ideal for discovering additional keyword ideas.
  • Integration with Google Search Console and powerful reporting capabilities.

Negative Aspects:

  • Beginners may find the comprehensive keyword metrics and data to be a bit challenging to understand at first.


SE Ranking has a variety of pricing options to cater to the diverse marketing requirements of individuals and businesses. These plans are designed for beginners, advanced marketers, and Enterprise Agencies. The entry-level plan is priced at $44/month and grants access to 750 Keywords/day for those who opt for an annual subscription.

This plan is ideal for most startups. On the other hand, if you need to track website rankings for multiple clients, the Pro and Business plans, which range from $87 to $191 per month, will be more suitable.

2. The fastest keyword tracking tool: SERPWatcher by Mangools

Mangools offers SerpWatcher, a highly effective and precise rank tracking tool. However, unlike other tools, this one is designed to be user-friendly, making it ideal for beginners. Its sleek user interface and budget-friendly pricing plans make it a simple and accessible option.

To begin using SerpWatcher, you must input your domain name. After doing so, the keyword Ranking data within 30 seconds will be loaded. This swift delivery time can leave a positive impression. The results will display a list of keywords that your domain ranks for in organic search, their search volume, and difficulty score. On the right-hand side, a Basic SERP preview for any keyword can be viewed, as well as the top ranking results.

The Rank Tracker offered by this company can handle over 50,000 locations, including states, counties, cities, and DMA regions, on both desktop and mobile search results. You have the option to specify your main targeted location, and the data will be displayed according to your chosen location.

Furthermore, if your position on the SERP (Search Engine Results Page) changes, you will receive daily notifications via email. This will allow you to promptly monitor any developments on the SERP.

Ideal User: SERPWatcher is recommended for those who are just starting out. With a pricing starting at $29 per month, you will have access to all the features currently offered by the tool.

Updated Ranking: Daily

G2 Score: 4.8/5 (749 Feedback)


The dashboard and user interface are highly innovative and designed specifically for beginners.

  • Targeting multiple locations and states is possible.
  • One option for sharing an interactive report with a client is through manual means, or it can also be done through email.
  • You will receive Ranking Alerts from Serpwatcher about any changes.


SE Ranking provides more comprehensive data on your competitors compared to SerpWatcher.


For a starting price of $29/month, the Mangool Entry plan offers the option to monitor 25 keywords per day, which is the most basic option. However, all yearly plans come with a 35% discount, making it an even more attractive choice. With the Basic plan, you can keep track of your performance for more than 200 keywords every day.

3. The Most Suitable Option for Small Businesses: RankTracker

RankTracker is a highly suitable name that accurately reflects its primary purpose. It is a cost-effective and specialized tool specifically created for small businesses. Additionally, the company has also introduced other valuable tools such as keyword research, site audits, backlink analysis, and a Serp SERP simulator.

The tool’s main purpose is to provide essential information regarding your website’s position, including tracking SERP changes and feature snippets. This can be done by targeting various locations, search engines, devices, and even languages.

The platform offers a SERP simulator feature which examines the vulnerabilities of your rivals on the search engine results pages. Additionally, it provides white label capabilities and the option to integrate with Google search console, making it stand out.

Ideal for: Small businesses and beginners with limited budgets can benefit from using RankTracker. However, it shouldn’t be overlooked by competitors. This tool is highly effective and can also be used for various SEO research purposes.

Updated Ranking: Daily

Based on 567 reviews, the G2 rating for this product is at 4.7 out of 5.


  • For beginners, RankTracker is an extremely economical option.

The accuracy of their Rank Tracker Tool is exceptional as it is compatible with all search engines, languages, countries, and devices.

The SERP Simulator Tool is an excellent resource for conducting thorough competitor research.


  • The 7-day Free Trial they offer is quite restricted.

Trial Offer: You can enjoy a 7-day free trial.


The initial cost for their services is $24 per month, but if you opt for the Yearly plan, the price will decrease to $16 per month with a maximum discount of 30%. The benefit is that even with the Affordable package, you can monitor 200 keywords every day.

4. Wincher: Ideal for User-Friendliness

Wincher is a fantastic tool for tracking keyword rankings, designed to be user-friendly and flexible for both agencies and individuals.

Not only does it offer a ranking data for a wide range of keywords, it also provides suggestions for enhancing your current pages.

Similar to numerous other instruments, you have the option to test their 7-day trial period and begin inputting your keywords for daily performance analysis. This will yield distinctive information, such as the average placement on the search engine results page (SERP), search volume for keywords, and historical changes in position.

The platform includes a comprehensive keyword research tool that is seamlessly integrated with its rank tracker. This allows users to effortlessly discover additional keyword suggestions, complete with estimated metrics and a 24-month history for any given keyword.

Alternatively, Wincher is an extremely promising platform that offers support for more than 100,000 global locations, 40,000 cities, and 130 countries. It also provides excellent reporting capabilities, integrates with Google Search Console, and allows API access. Additionally, there are no restrictions on adding users, even in the basic plan, making it a worthwhile investment in my personal experience.

Ideal for: This option is highly recommended for small business websites and startups looking to begin with a clean platform and enhanced user interface.

Updated Ranking: Daily

Rating on G2: 4.8 out of 5 stars, based on 70 reviews.

Trial Offer: Their 7-day Free Trial is available without the need for credit card information.


The initial cost is $39 per month and it allows tracking of up to 500 keywords, providing all the necessary information about your progress and your rival’s metrics.

5. Top Choice for Impressive Reporting: Advanced Web Ranking

Since 2002, Advanced Web Ranking has been a trustworthy and reliable platform that offers exceptional Rank Tracking services. In other words, AWR is known for providing its users with precise and up-to-date keyword ranking information, regardless of whether they are monitoring performance on a desktop or mobile device.

In addition, there are also other functionalities such as competitor analysis and white-label SEO reporting that can be utilized in conjunction with Rank Tracker.

Through this platform, it is possible to monitor search engine rankings and SERP features. The built-in dashboard displays your ranking progress and highlights any significant changes that have occurred in the recent days.

Their competitor analysis capabilities are not limited to just tracking metrics. They also keep tabs on your competitors’ rankings to determine how you measure up against them. Through side-by-side comparison, they gather insights on the most effective content used by your competitors.

Target Audience: This deal is ideal for both SEO agencies and professionals who require additional features, particularly exceptional SEO reporting capabilities.

Updated Ranking: Daily

G2 Rating: 4.5 out of 5 stars, based on 789 reviews.

Try it for Free: Enjoy a 30-day complimentary access to their Tool.


The starting price for their services is $89/month, which includes a 10% discount for those who choose the annual plan. This subscription grants users the ability to generate an unlimited number of projects and monitor over 7,000 keywords across various locations and countries.

6. Serpstat: Top Choice for All Marketing Tasks

According to its website, Serpstat is known as a top “growth hacking software” that offers a variety of more than 50 marketing tools for improving SEO, PPC, and Content marketing strategies. If you are interested in using additional SEO analysis tools in addition to the Rank Tracker, Serpstat could be a suitable alternative for you.

This specific tool enables you to monitor the ranking of your keywords in both the organic and paid search results for any domain name. Additionally, you can assess your keyword performance on a global scale or specify a particular location to evaluate your website’s local performance.

One can easily compare the results of their website with their competitors by analyzing the dynamic changes. The advantage being that it allows for targeting and tracking of individual pages or categories within the website.

Similarly to SE Ranking, SERPstat offers the feature of white-label SEO reporting, allowing you to create and distribute reports to your clients with ease.

Target Audience: This product is a great addition for individuals who are seeking comprehensive SEO tools such as Semrush or Ahresf, but at a more affordable cost. It cannot be compared to other top-notch tools in the market.

Updated Ranking: Biweekly

Trial Offer: Before making a purchase, you have the opportunity to try out their services for 7 days at no cost.

G2 Score: 4.6 out of 5 stars based on 460 reviews.


With Serpstat, the pricing begins at $50 per month when paid annually. This plan includes the ability to monitor up to 10,000 keywords per month, along with comprehensive competitor insights and daily ranking updates. Additionally, this pricing grants access to their other powerful SEO analysis tools at no additional cost.

7. Nightwatch: Ideal for Segmenting Keywords

The specific task offered by NightWatch is Rank Tracking, and it stands out due to its user-friendly Dashboard and efficient keyword segmentation options that are not commonly found in other Rank Tracker Tools.

However, what sets it apart is that it not only displays Google’s ranking information, but also includes data from other search engines such as Bing, Yahoo, DuckDuckGo, and YouTube. This applies to both mobile and desktop devices, covering a total of 107,296 locations globally.

To monitor your performance, you have the option to link Nightwatch to both your Google search console and Google analytics and import the data.

Updated Ranking: Every day

G2 Rating: 4.8 out of 5 stars based on 40 reviews.

Complimentary Trial: You have the opportunity to begin with their Free Trial lasting for 14 days.


At the moment, Nightwatch does not have various plans available. However, there is an option to modify the number of keywords to be monitored on a monthly basis, which will result in a corresponding adjustment in the pricing. For instance, the standard rate is $32 per month for tracking a maximum of 250 keywords daily.

8. Serpple: Ideal for New Businesses

Serpple is a newly introduced product that has recently entered the Indian market. It is designed to be user-friendly and straightforward, making it a great option for beginners seeking an affordable rank-tracking tool. Although it may not have as many features as other products, it is ideal for those who prefer a simple and easy-to-use tool.

The user interface has been improved and displays a high level of creativity. It offers specific and achievable recommendations for improving your ranking.

Additionally, it employs Artificial Intelligence to detect the actions of your rivals and analyze your outcomes in comparison to theirs, revealing potential opportunities that may have gone unnoticed.

In addition to Rank Tracker, the affordable pricing also includes a site audit, keyword research tool, and backlink monitoring tool for your benefit.

Ideal users: Serpple is perfect for those new to using a Rank Tracker, as it offers a budget-friendly and simple-to-navigate interface.

Latest Ranking: Updated daily.

Rating by G2: 4.5/5 (74 Reviews)

Trial Offer: This Rank Tracker offers a 14-day free trial for users to test out.


The initial package, which costs $19 per month, allows you to monitor 100 keywords on a daily basis and track 2 competitors for each domain. This plan is suitable for new businesses, but if your company is already well-established and requires tracking of a larger number of items, then the second-tier business plan may be more suitable for your needs.

9. The Top Desktop-based Rank Tracker: SEO Powersuite’s Rank Tracker

The SEO Powersuite is a comprehensive desktop application, requiring initial download onto your computer in order to monitor keyword rankings and perform various SEO tasks. Typically, a free version of the tool is available with restricted data access.

As a paid subscriber, you have the privilege of unlimited access to keyword position analysis. This includes tracking mobile and desktop rankings, monitoring competitor rankings, and keeping tabs on local rankings across 597 search engines.

A downside of this tool is its extensive data and outdated user interface, which may pose a challenge for novice SEOs. However, if you can overlook these issues, it can be a suitable choice for your SEO needs.

This display depicts the graph of your website’s traffic, the keywords for which your website is already ranked, and various other SERP features.

If you are a Marketing Agency, you have the option to combine the rank tracker with Google Analytics and search console to access SEO report features.

Intended Users: SEO Powersuite is a suitable choice for both SEO agencies and small businesses as it offers a wide range of features including keyword research, technical SEO audit, backlink research, and content optimization. This means that in addition to being a rank tracker, it provides more comprehensive services.

Updated Ranking: Every week

G2 Rating: 4.5 out of 5 stars based on 425 reviews.

Free Trial: As they have a free plan for life, there is no Free Trial option available in their paid plans.

Pricing :

There are a total of two paid options offered, with the first plan starting at $596 per year and the second starting at $1396 annually.

10. SEMrush: The Top Choice for SEO Experts

I have been utilizing Semrush, a comprehensive and top-rated marketing platform, for the past 3 years (as reviewed on This platform offers a highly precise position tracking feature, allowing users to monitor their ranking on Google and Baidu search engines on both mobile and desktop, while also tracking any changes in their rank.

The tool will display the ranking of keywords in the 1-10, 20, and 30 positions on the SERP in a chronological manner. Additionally, it enables the tracking of SERP features such as the appearance of keywords in featured snippets, Google sitelinks, and knowledge panels.

The rank tracking tool has recently been upgraded with a new feature called the SERP Volatility checker. This tool enables users to observe the industries that have been affected by the Google algorithm updates.

What about your rivals? You also have the option to include up to 10 competitors and assess their primary keywords and performance, among other factors.

Additionally, their other marketing tools such as keyword research, competitor analysis, website audit, and backlinks researching tool can be utilized to discover fresh possibilities for surpassing your competitors and enhancing your online visibility.

Suitable Users: The Semrush pricing may be too high for beginners, making it less suitable for them. However, mid-size and enterprise agencies that are willing to make an investment in advanced and comprehensive data can benefit greatly from Semrush. If you are looking for a more budget-friendly option, you can refer to our list of alternatives to Semrush. For a detailed review of Semrush, you can also visit my article on Semrush at Affiliates Insight.

G2 Rating: 4.6 out of 5 based on 1866 reviews.

Free Trials: As a reward, you can receive a 14-day free trial of Semrush by clicking my link. This is in addition to the 7-day free trial offered by Semrush.


You have the option to choose from three different pricing plans:

For those interested in higher-tier options, there are three available plans: Pro, Guru, and Business. The Pro plan is priced at $129.95/month or $108.33/month if paid annually, and it is ideal for startups. With this package, you have the ability to monitor 500 keywords/day. If you require more keyword tracking, you will have to invest in the pricier Guru or Business plans. However, if you are looking for a discounted rate on these plans, you can refer to this post.

11. WhiteSpark: Top Choice for Tracking Local Rankings

WhiteSpark is a remarkable tool that prioritizes tracking local rankings.

This tool keeps a record of Local Packs, Maps, and Organic outcomes on Google and Bing, providing precise data on rankings. Keep an eye on several locations within certain zip/postal codes or geographical coordinates in your city to track your ranking in various areas.

For those who concentrate solely on geographical locations, utilizing filters can assist in segmenting data to determine which areas your business is excelling in when it comes to local search outcomes.

In addition to receiving this information, you will also have access to Competitor Comparison and Customized Reporting tools.

Target Audience: WhiteSpark is ideal for individuals seeking to focus on their local market.

Rating on G2: 4.6 out of 5 (19 reviews)

Trial Offer: Experience our services for 14 days with our free trial offer.

Pricing Options:

The cost for their services begins at $20 and allows for tracking of 100 keywords per day, with unlimited options for locations and domains.

12. The Top Free Rank Checker Tool: Google Search Console

Google Search Console is a website monitoring tool that is available for free and widely used by many. Despite its no-cost nature, it can be beneficial for various purposes. This tool provides details about your website, including the frequency of your web page showing up on the SERP and the associated keywords.

The tool also monitors your daily impressions from searches, total number of clicks, and average position on the SERP.

The reliability of the Google search console cannot be guaranteed, and it does not allow access to your competitors’ ranking data. This is understandable since the service is free.

At present, we have evaluated the top rank tracking software available and found them to be the most effective.

Guide for Purchasing the Top Rank Tracking Tools

Question 1: What does Rank Tracking Software do?

Rank Tracking software is a type of web application that enables you to keep track of your website’s search engine rankings as they change over time. These tools monitor your rankings for particular keywords and phrases, providing you with insight into the effectiveness of your SEO strategies.

Rank Tracking software usually offers information about the visibility of your website, the average position in search rankings, and the number of keywords that your website is ranked for.

Benefits of Utilizing Keyword Rank Tracking Software

Initially, you may have noticed their ability to monitor keyword rankings. It is not feasible to thoroughly analyze your keyword performance every day using precise data. The Keyword Rank Tracker provides information on the number of keywords your website is ranked for on Google and other search engines, as well as keeping track of any changes in rankings from the previous days.

If your website is consistently increasing, it indicates that your strategies are effective.

In case your keywords experience a decrease in ranking following the implementation of Google’s recent algorithm updates, it indicates the need for updating your content strategies. This is crucial to keep your website in line with current trends and maintain its performance.

In contrast, utilizing Rank tracker tools offers a significant advantage as they not only evaluate and compare your outcomes with those of your competitors, but also identify their most successful pages, uncover their vulnerabilities, and strategize ways to surpass them.

What is the most effective Rank Tracking Software for your needs?

When determining the most suitable tool for your needs and objectives, it is important to consider what would work best for you. In terms of finding the top rank tracking tool for your SEO strategy, I would highly recommend using SE Ranking (

SE Ranking is an extremely advanced and highly efficient tool that allows you to monitor your keyword ranking. Its main advantage is the provision of the latest and most precise data on keyword positions. Additionally, you can access other useful Marketing features at reasonable prices.

For those who are just starting out in a small business, SERPWatcher, Serpple and RankTracker are highly recommended as they are user-friendly and efficient solutions.

Concluding Idea:

After conducting thorough research, we have discovered several exceptional tools that can be utilized to track the ranking and performance of your website in real-time. These tools enable you to make timely adjustments in order to achieve improved results.

Hope that you are able to gather sufficient information.

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